Why we chose Florence + The Machine - Drumming Song

Our final choice for the music video we would be shooting was florence and the Machine - Drumming Song.

We decided on this song because of several reasons; it's an upbeat song which is what we orginially wanted so we felt comfortable filming it and we had a variety of ideas that would only fit with upbeat songs. The song is also sung by a girl which made it easier for us to choose who to have as our singer.

Some of the ideas we had for the music video were to locate it in a foresty area, or near a church because it is such a dramatic song which fits well with a forest scene. The idea of the more upbeat parts was to have the lead singer, and maybe some of the other band members running through the forest with flashes of footage of bear feet running, the singer singing, and dark/dramatic forest scenes. This would create a suspensful feeling for the viewer.

Another idea was to have the singer in floaty dresses to create a flowy feeling. Dresses would also be a good contrast between the darkness of the forest/churchyard and the bright colours of the dresses. It would also help the viewer to focus on the subject rather than what is going on around her all the time.

Ideas for magazine advert



One of our final choices (didn't like that our bodies weren't together)



One of our final choices (Polaroids didn't look old enough)

One of our final choices (too 'boring')



Lucy and I went through a lot of ideas before we came to our conclusion. We went through ideas for about a week until we made our decision of the one above. The polaroid idea came to us when we saw a photograph similar but was for something completely different, so we made our adjustments and came to this idea. We are really please by this idea, it's something completely different to what every other music magazine photograph would look like which would make it stand out. We even thought about having this photograph as our CD cover, but because we changed the album name to 'Owls' we decided against having this photo and thought it was better off in the music magazine.

The way we went about making this photograph happen was by taking the appropriate photographs, then coming back and editing them appropriately, for example cropping them and changing the light levels etc. After we had done this we got a polaroid template (like the one below) and pasted our photographs into this template them edited them. We rotated them to give them a 'quirky' feel, and fitted them together so they looked like full body shots. We were suprised with the final outcome and felt we had done well.



Polaroid Template